Home Business Wins

Attraction marketing is the new way of building a business online. It involves providing information that is valuable for your target market so that they approach you. While attraction marketing is great for building a business online, the same principles can be applied offline as well.

Network marketing is just one example of how attraction marketing works in both the online and offline worlds.

Anyone who has worked in network marketing has probably been through the drill of preparing a contact list of their friends and family.I was never really comfortable approaching people and mixing business with friendship. I was able to do it because I was truly passionate about my company's products and believed they should be in everyone's home.

But, even if you are a natural born salesperson, relying on friends and family to build a business is far too limiting. It might get you a few enrollments but it is unlikely to help you grow a serious business.

Working cold leads can be equally limiting, and far more expensive. These are people who fill out a survey and say they want to earn income from home, but do they really have the desire and determination to start a home busines? Furthermore, they tend to be very skeptical given all the scams that are out there.

A much more effective approach is to build your business using attraction marketing techniques. With attraction marketing you attract people to you rather than chase after them. You do this by providing information that is valuable to your target market. To learn more about attraction marketing, you will want to read Ann Sieg's free report, Attraction Marketer's Manifesto.

Attraction marketing is mainly done online. The internet is a great vehicle for sharing information -- whether it be a blog, website, article, video, etc.. When people want to find information and solutions, the Internet is where they turn.

But attraction marketing also works well for your warm market, if you know how to do it.

So how do you incorporate warm market into an attraction marketing-based network marketing business?

1. Targeted Approach

There is nothing wrong with you introducing your business or product to your warm market, if they want the information.

Smart marketing is not about convincing people that they need your product or service. It is about identifying a target market who have an interest in the types of products or opportunity you have to offer.

Unfortunately, most network marketers are taught that everyone wants their products and that is simply not true. When you practice this kind of "non-targeted" marketing, you not only limit your chances of success, you reinforce the negative image many people associate with network marketing.

2. Be Yourself

When talking to your warm market, just have a conversation. Don't pitch them or sell them. If they are genuinely interested in what you are doing whether as a customer or for the business opportunity, they will ask questions and express an interest in learning more.

3. Leverage Social Media

Social media sites allow you to connect with friends you already know as well as make new friends, thereby expanding your warm market. Whether you meet people face to face or online, your focus should be on building relationships and a sincere desire to help and support others.

For instance, Facebook is one of the fastest growing social media sites. You can search for friends and people you've lost touch with including old co-workers, your graduating class, relatives, etc. You can also search for groups you might be interested in joining as well as people with common interests.

You'll soon find that your friends list grows. Friends of friends will add you, and even people you don't even know will add you. All of these people are now part of your extended warm market.

So how do you share information with your friends? Start by setting up a profile page that explains what you do. You can include a website that relates to your business (check out this article about the proper use of replicated websites - this is so important). Post updates about what you are doing that might relate to your business activity, but be subtle. For instance, you might say "I just listened to a great webinar about creating financial freedom in the current economy".

You'll find that people will ask you what you do. When they ask...share with them what you do. But don't try to push your products or opportunity on them. The ones who are interested will ask you for more information.

4. Share Affiliate Marketing Programs with Warm Market

Chances are you know other entrepreneurs. They might be network marketers, coaches, realtors, mortgage brokers, consultants, or salespeople. Every business has to be online these days, but most people have no idea how to go about building an online presence. That is where you come in.

If you've done things right, then you are using various tools and resources to create your online presence. Hostgator (web hosting), GoDaddy (domain names) and Aweber (autoresponder) are just a few examples.

You will also be working with an internet marketing training program like Renegade Professional or The 90 Day Marketer.

All of these are essential tools for building your business, and they are also affiliate marketing programs. That means when you refer someone to one of these programs, the company will pay you a commission.

You can share these programs with people in your warm market in addition to those you meet online. Think of all the people you've met through your networking groups, friends, and even people in your own network marketing company. I can assure you that they will greatly appreciate you sharing this valuable information with them. And you're not trying to get them to join your opportunity. Instead, you're sharing information that can help them build their business.

Your Next Steps

Don't let yourself be trapped into a limited mindset of only building your business one way. Warm market methods can be effective, especially when you use an attraction marketing mindset.

To really take things to the next level for your business, learn about attraction marketing and how to leverage the Internet to attract people to you online.