Home Business Wins

Nothing is worse than pouring your heart and soul into your marketing, only to be ignored.

It can trigger feelings of frustration, insecurity and fear. You might feel like all of your time is wasted and you will never reach your goals.

Not to fear. All is not lost.

What you need to know is WHY people are ignoring your marketing.

Here are three questions to ask yourself if you are not getting the response you want from your marketing. 

#1. Is Your Marketing Targeted?

To be found and heard online, all of your marketing has to be strategic and targeted. That means you need to identify a specific niche and focus all of your marketing on that niche. A "niche" combines your WHO (target market) with your WHAT (what solution are you helping your target market solve or what goal are you helping them achieve). To learn how to identify and attract your ideal niche, be sure to read my free report.

#2. Is There a Clear Call to Action With a Compelling Giveaway?

The Internet creates a level playing field for small businesses. Virtually anyone can implement a large-scale marketing program using blogs, article marketing, video marketing, and social networking.

Your goal is to get people to go to your site or landing page, and provide you with their name and email address.  In exchange, you give them something for free which they perceive as valuable. This is known as an “ethical bribe”and might be a free report that teaches them something they want to know about, an audio interview with an expert in your field, an e-course, access to your Ezine (newsletter), access to a live or recorded webinar, etc. Once you have their contact information, you can then use an autoresponder system to continue to correspond with them, and build an ongoing relationship of trust.

#3 - Is Your Self-Doubt Sabotaging Your Marketing?

Getting a less than desired response to your marketing doesn’t mean that you’re not good enough or that you’re not going to be successful. In fact, you could end up creating a self-fulfilling prophecy. Ask yourself whether you are allowing your self-doubt to permeate your marketing message. Are you watering down your marketing because you are afraid that you can't deliver the results?

The beauty of marketing online is you can switch your marketing message or call to action with just a few keystrokes. Don’t be afraid of what people will think. If they haven’t been paying attention they won’t notice anyway, so no worries.

Ask yourself these three questions and don't be afraid to reach out for help to improve your results.