Home Business Wins

As more people lose their jobs or fear losing their jobs, people are looking for ways to generate additional sources of income. They want income is that is recession proof. One industry that has proven to be recession proof is network marketing.

According to USA Today, "Direct-sales businesses... are seeing their sales forces rapidly expand as the nation's unemployment rate soars to nearly 9% and those who lost jobs and nest eggs look for new ways to make money."

Niel Offen, president of the Direct Selling Association, confirms this. "We're recession-resistant in the sense that more people come to us during economic hard times for supplemental income or replacement of a lost job".

While industry totals for 2008 are not yet available, there are clear indications that recruiting among direct sales and network marketing companies is onthe rise. For instance, Avon saw its U.S. sales force grow to more than 680,000 through March, its largest ever. Silpada Designs says its sales force in the U.S. and Canada was up 11.8% on May 1 from a year earlier, while Isagenix saw a 30% increase in its sales force in March from a year before.

While recruitment is up, results are growing as well. It has been predicted that more millionaires will be created in network marketing than in any other industry over the next 10 years.

The other factor fueling the growth of network marketing, is the growing sophistication of marketing techniques being used by representatives. Old school techniques of chasing after friends and family and calling cold leads, are being enhanced by new school attraction marketing techniques. With attraction marketing, you can literally attract qualified people to you rather than chase after them. You do this by creating valuable information that your target market is seeking, most often on the Internet.

To learn more about how attraction marketing can help your business, whether it be network marketing or otherwise, contact Cindy Schulson for a complimentary consultation. You can reach her at 619 318 8688 or email cindy@homebusinesswins.com

In the meantime, take 3 minutes to view the video above to learn how you can recession proof your life. This video is by McKay Earl, creator of The 30 Day Marketer, a program that teaches you how to market online whether you are in network marketing or anything else. I think you will find it very insightful and well worth your 3 minutes.